品牌：宝乐佳（莱可福）
行业：儿童食品包装设计
项目：产品包装设计定位/包装规划设计/益生菌奶片包装策划设计
设计概念：
北斗设计师的想法是希望通过沉溺在儿童天马行空的欢乐世界里去塑造一款孩子看了有想法，父母看了觉得有品质感的产品包装设计。这里我们用了小孩，奶牛，云朵作为包装设计元素，目的是为了让画面感更加的丰富，小孩子骑牛天上飞，这些现实里是没有了。但是北斗设计师通过这些大胆的设想能够让小孩子对于包装设计画面感的一种好奇，然后通过这种好奇转化成购买。这是儿童的购买行为。但是这里还有一个重要的角色，决定孩子是否需要消费您的这个产品，那就是他们的父母，孩子的父母首先买的是自己认为有品质的产品，所以在设计的过程，有必要站在父母的角度去思考问题，父母注重的是品质，所以我们设计的版面需要体现出大牌的产品感觉，画面感一定要具备：与众不同，不管是从颜色运用，还是从板式设计上。我们都期待通过创意来驱动品牌的建设，实现产品该有价值，为我们的用户提供美学与认知一体的设计作品。
Beidou designer's idea is to hope that by indulging in the joy of the children's fantasy world watched ideas to shape a child, parents feel the sense of quality of product packaging design. Here we use the kid, cow, clouds as packaging design elements, the purpose is to make the pictures more rich, the children ride to the sky, is not the reality. But beidou designers through the bold vision can make children for packaging design in scope of a curious, then through this kind of curiosity into buying. This is the buying behavior of children. But there still has an important role, to determine whether children need to consume your this product, it is their parents, parents of the children first buy is your believe that there is a quality product, so in the design process, it is necessary to ponder the question to stand in the Angle of the parents, the parents pay attention to quality, so we design the layout needs to reflect the brand products, the pictures must have: different, no matter from the color, or from the panel design.
We are looking forward to the brand can be driven by creative construction, realize the valuable products, to provide our users of aesthetics and cognitive one of the design work.
